Why so much interest in Environmental-Economic Accounting?

IDEEA Group Director Carl Obst recently published an article on environmental-economic accounting as part of The Conversation’s series on ‘The Way We Measure’. With over 3,000 reads and more than 800 shares – more than for any previously published – it “clearly struck a chord” according to The Conversation’s Deputy Editor, Business and Economy Josh Nicholas. Here’s the link if you want to find out why:

http://theconversation.com/australia-must-make-the-environment-integral-to-economic-decision-making-69037